Launching a legacy: Nantahala Outdoor Center

When Payson and Aurelia Kennedy quit their jobs in Atlanta, cashed out their retirement, packed up their four children and headed for the wild and rugged Nantahala River 40 years ago, their mothers weren’t sure what had gotten into them.

The idea that tourists would pay $10 a head to go rafting down the river — enough of them to put food on the family’s table no less — sounded ludicrous.

“It seemed like a harebrain plan,” Aurelia admitted.

Read: Launching a legacy, Nantahala Outdoor Center.